Reputation management of a Russian dairy producer

The brand name was not disclosed due to the NDA.

The project carries out comprehensive work to build, control and manage brand reputation.

Project composition

1. 24/7 monitoring of negativity in the network.
2. Development of software for automated tracking and control of the appearance of negativity in the network.
3. Generating a pool of positive and neutral reviews / working out negative reviews.
4. Development of external and internal resources of the company.
5. Promotion of the company's product resources.
6. Refinement of the company's websites in order to increase usability, improve design, thematic and semantic relevance.
7. Formation of a positive brand and product image.
8. Launching new products on the market, popularizing, advertising, forming an image.
9. Launch and control of regional and federal advertising campaigns.
10. Communication, reputation and advertising via social media.
11. Scripting, implementation and integration of video content into advertising (viral promo videos, reviews, branded materials, gifs).
12. Interaction with the target audience, increasing loyalty, organizing and launching a motivation system.
13. Weekly network research in order to adjust advertising campaigns and reputation strategies (competitors, retail chains, audience growth, target audience, behavioral factor, etc.).