Website for the international chain of bakeries Cinnabon

The development of the project was based on the main site of the Cinnabon company, but with adjustments due to the peculiarity of the brand's work on the Russian market.

During the development of the resource, an "American" approach was used in the demonstration of the product line and some solutions for corporate visualization and design to emphasize the unity of the brand around the world.

Based on the analysis of Russian users, the adaptation of the resource to mobile devices, geolocation, submission of address information about bakeries and delivery were worked out.

Result

• The new website of the company has increased the total traffic from search networks by 1200% in 7 months compared to the previous resource of the company.
• The number of calls to the brand manager of the company regarding the acquisition of a franchise has increased.
• The delivery percentage increased from 1 to 4% over the network.
• The demand for special and seasonal offers has increased.

www.cinnabonrussia.com