Building reputation and communication: a network of gas stations. A comprehensive development and reputation project.

The brand name was not disclosed due to the NDA.

Project composition

• Development and implementation of an individual reputational scenario focused on the entire gas station complex (including a fast food restaurant and a shop).
• Working out the negative.
• Implementation of software for automated control over reviews.
• Brand reputation control.
• Updating the company's proposals based on a complex of Internet market research and consumer needs.
• Development of a company website with the integration of a bonus loyalty system.
• Advertising campaign (setup, monitoring, management, budget control).
• Improving the corporate identity and design of published materials, introducing a single standard and rules for advertising design.
• Integration of the accumulative bonus system into the network of petrol stations to control and manage the average bill and the frequency of visits to petrol stations.
• Monthly network analytics for customer needs at petrol stations.
• Implementation of measures to build a pool of regular gas station visitors (bonus program, co-branding, generation and advertising of promotions).

Result

1. Monthly increase in total customer traffic at gas stations.
2. Increasing the pool of regular customers.
3. Increased fuel sales.
4. Increase in store sales by 60%.
5. Increase in the number of restaurant visitors at the gas station.