The brand name was not disclosed due to the NDA.
Project composition
- Development and implementation of an individual reputational scenario focused on the entire gas station complex (including a fast food restaurant and a shop).
- Working out the negative.
- Implementation of software for automated control over reviews.
- Brand reputation control.
- Updating the company's proposals based on a complex of Internet market research and consumer needs.
- Development of a company website with the integration of a bonus loyalty system.
- Advertising campaign (setup, monitoring, management, budget control).
- Improving the corporate identity and design of published materials, introducing a single standard and rules for advertising design.
- Integration of the accumulative bonus system into the network of petrol stations to control and manage the average bill and the frequency of visits to petrol stations.
- Monthly network analytics for customer needs at petrol stations.
- Implementation of measures to build a pool of regular gas station visitors (bonus program, co-branding, generation and advertising of promotions).
Result
- Monthly increase in total customer traffic at gas stations.
- Increasing the pool of regular customers.
- Increased fuel sales.
- Increase in store sales by 60%.
- Increase in the number of restaurant visitors at the gas station.
