Technical support of the site, why is it needed? Problems and solutions!

Website support and maintenance services

As practice shows, many Russian (and not only) companies still neglect their website and its support, we attribute this to three main reasons:

with unwillingness to invest in maintenance;
low involvement of management and employees due to lack of results;
with a lack of understanding of the prospects, as well as possible risks and threats by responsible persons.

Let's take a closer look:

1. Unwillingness to invest

The reluctance of additional investments is a natural state of almost any company, therefore, cost reduction and cost optimization occur constantly and in all directions.

Often, the site is not referred to as “sales”, but as “marketing”. A marketing direction, practically the first on the list, the budget of which, if possible, is cut to the minimum, and in case of unforeseen situations it stops completely.

But, since the level of involvement in the site and Internet projects by the management is initially quite low, perhaps due to lack of experience, the site is considered “optional” or “imposed” at the start, which means that all investments in its work are cut to zero. .

This approach is not correct, because professional development and then support of the site are mandatory and open up new commercial prospects for the company, creating a powerful sales channel and communication with the audience.

In fact, today, for most companies, an online store or other site format can become one of the main activities, but since it does not invest enough resources for development, the site remains ineffective.

Another “sub-reason” for the reluctance to invest in website support can be called the “unpredictable cost of work”, associated with an endless number of different offers on the support market, both from companies and freelancers.

Initiative technical support of the site, from a qualified company, with serious experience and certain standards, against the general background, looks expensive.

As we can see, in technical support there is an associative link between cheap, inefficient and passive support, and professional technical support from companies with many years of experience in developing, maintaining and maintaining not only websites and online stores, but also eCommerce projects.

Many managers and customer companies are sure that if the “freelancer” did not show results or did not systematically carry out complex work, then you can not support the site at all and not consider service in the company.

Most often, the customer company uses one of two types of passive support:

support from the developer company;
cheap or situational freelance support.

Professional technical support of the site is characterized by high team involvement, initiative and experience, which will allow you to bring the resource to a high level of interaction with customers and users, by making various types of adjustments, improvements, internal and external optimization.

The complex of works of professional support of the site is aimed at the development of sales.

Interaction with technical support and resource development is the next necessary step after development.

The reluctance to invest in maintaining the site is tantamount to reducing investment in sales, reputation and security.

2. Lack of management involvement

The lack of involvement of the management is the main reason for the low efficiency of the site and it is connected not only with the issue of support, but in general with the operation of the entire resource.

As a rule, when developing a site, many customer companies do not rely on the expert opinion of "top" developers, because. their cost of work seems unreasonably high and uncompetitive, so the development of the site is carried out on the principle of "cheaper", which in turn affects the appearance, the quality of work, and further development, and, most importantly, the result.

It is the lack of a result in the form of a flow of customers that is the reason for the low involvement of management in the site.

But, in turn, the lack of results is a consequence of the low involvement of management in the site and is laid down at the stage of choosing the cheapest implementation.

Cheap project = cheap project.

Professional website support, if the company has an inefficient website or online store, will allow you to consistently recycle the resource, increase commercial efficiency and eliminate threats, which will create the very “customer flow”.

And accordingly, it will increase the involvement of management in the website and other online sales channels.

The development of a website project or an online store must be started and discussed with an experienced developer company, because it is a correctly formulated project, taking into account all the nuances, support and promotion, that will make it possible to form the necessary amount of investment for the implementation and support of an effective site.

An effective website is built not from planned investments or funds that the company is “ready” to allocate for development, development and support, but based on conjecture, competition, user behavior and service.

3. Misunderstanding of risks, threats and prospects

Ignoring risks and threats is also a consequence of the low involvement of the company's management in the site, because to optimize costs, support is either completely excluded, or transferred to an unskilled employee in the field of web and eCommerce, who technically cannot assess the potential, as well as possible risks and threats.

Professional technical support of the site will unlock the potential of the resource, increase traffic, the behavioral factor and the quality of the entire project, without involving the customer's specialists in technical features and possible problems, and monitoring systems control the work 24/7.

It is technical support specialists who are able to offer a vector for the actual development of the site and the introduction of the necessary functionality, which is aimed at increasing the main and additional sales.

Also, technical support sets the standard for publishing text and graphic materials on the site, which means it improves the quality of the information provided to users, which in turn affects the user's interaction with the company and increases sales. When connecting professional site support from VIMS Com. you will no longer see blurry images of different sizes, unformatted text and incomprehensible structure.

Professional technical support for websites, online stores and eCommerce projects

We recommend that you connect technical support for your corporate website or online store with VIMS Com. it is we who specialize not only in professional support, but also in the development of websites, online stores and the construction of eCommerce projects, which means we can support your resource at all levels - from 1C accounting systems and the functional part to interface design and other components.

We have a wide technology stack to support and refine all types of sites, accounting systems, IT, professional staff and round-the-clock performance monitoring.

To date, we have completed a large amount of work under technical support contracts, under which we not only reworked the appearance and functionality of the site, but also rebuilt the entire architecture of the eCommerce project.

Benefits of site support in VIMS Com.

Solving problems of any level of complexity on all types of sites.
Expert knowledge in web, IT and eCommerce.
Unlimited possibilities of any functional improvements for all CMS.
Site integration with any external systems and services.
Work with 1C.
Development of external modules and components.
Proactive website maintenance.
Current development proposals.
Guarantee of safety of service and work.
Advising a client representative on the best option for improvements and risk management.
Scheduled and unscheduled backups.
Content management.
24/7 health monitoring.
Only qualified help and a professional approach.
Unlimited number of combined and package site support options.
Convenient system of tracking and setting tasks.
Cost optimization.
Experience with the largest companies in Russia and the world.
Own design studio.

By submitting your project to VIMS Com., you are making a leap towards quality, service, the highest standards and incredible reliability.

Big companies and site support

Curious is the fact that today not only small corporate websites remain without professional technical support, but also online stores of fairly large trading companies, as well as manufacturers of regional significance.

The lack of constant technical support is primarily a risk associated not only with incorrect information or partial inoperability, which naturally affects the user's attitude towards the entire company and brand, but also with the possibility of losing the entire site.

Qualified support is the key to the efficient and uninterrupted operation of any Internet resource.