The development of the project was based on the American website of the company Auntie Anne’s, but with adjustments due to the peculiarity of the brand's work on the Russian market.
In the process of developing the resource, an "American" approach was used in the demonstration of the product line and some solutions for corporate visualization and design to emphasize the unity of the brand around the world.
Based on the analysis of Russian users, the adaptation of the resource to mobile devices, pairing with Instagram, geolocation and submission of address information about bakeries were worked out.