B2B portal development and an intracorporate system for Fashion

The project implemented a custom B2B portal for a fashion brand.

This implementation of the B2B portal unites a group of five brands of the company and existing partners (franchisees) into a single ecosystem aimed at accelerating communication, quality of service, cooperation and development of the franchise network.

The main objective of this implementation of the B2B portal is to increase sales of the products of the group of companies to existing partners, planning the production and import of the required volume of products to the CIS, as well as a direct impact on the development of a multi-brand partner network through the involvement of partners in the catalogs of other brands of the group.

The intracorporate B2B portal is a direct communication channel for interaction between partners and the brand. This approach allows the partner to order products from several warehouses of the company at any time, plan the purchase of goods, form plans for the purchase of goods, manage delivery times, receive all necessary accounting documentation and generate reports.

The development of the portal was based on the development of the MVP version, with further involvement of the rest of the group's brands in the main part of the project. The development of an additional functional part was carried out according to the SCRUM methodology.

VIMS work on the implementation of the B2B portal

• Development of technical specifications and project architecture;
• Development of user and internal corporate interfaces;
• Implementation of the web-interface of the project;
• Implementation of the logical and software part;
• Integration and two-way exchange with 1C ERP;
• Simultaneous and seamless user experience with 5 brands;
• Distribution of client orders between 5 brands of the group;
• Accounting and assigning statuses to existing partners;
• Separation and segmentation of partners into groups according to partner status;
• Compliance with and accounting for individual conditions, discounts and offers;
• Possibility to order wholesale groups;
• Obtaining accounting documentation and reporting;
• System for notifying partners, via eMail and in your personal account, about the assignment of individual conditions and promotions;
• Building marketing reporting within the portal;
• Implemented a mobile application for partners;
• Storage of advertising and marketing materials;
• Corporate knowledge base.

The result of the development of a B2B portal

• Growth in sales of all brands of the group;
• Growth in the total number and volume of orders;
• Growth in the number of multi-brand orders;
• Increase in the number of items in the order;
• Increased sales of accessories and special stages;
• Reducing operating costs;
• Reducing the burden on the accounting department of 5 brands;
• Reducing the burden on advertising and marketing departments of 5 brands;
• Improving the quality of corporate cooperation between brands and partners;
• Improving corporate communication between brands and partners;
• Improving informing partners about promotions, discounts and special conditions;
• Increase in the number of franchisees for other brands of the group.

The brand name has not been released due to NDA.