A bonus system was developed for Cinnabon cafes and bakeries in Russia.
The Cinnabon franchise network received its own bonus system and a powerful marketing tool that allows guests to accrue and write off points in all cafes and bakeries of the chain.
The bonus system provides all the necessary functionality and detail to track the brand's marketing situation.
On the basis of the bonus system, a loyalty program was launched with the possibility of selling gift certificates and promotional codes, managing the deduction and crediting of points, launching events and motivations, both network-wide and personal.
The system was created on the basis of the VIMSTAR bonus system, interfaced with the cash register software and the brand's mobile application.
The bonus system code and administrative office have been handed over to the customer.