Dealer network price control system for a manufacturer of composite materials
Custom monitoring and control system for dealerships.
Комплексная разработка Анализ и аналитика данных Маркетинговые системы Интеграция и обмен

Dealer network price control system for a manufacturer of composite materials

The brand name was not disclosed due to the NDA.

Features of the project

To obtain additional competitive advantages, the optimization of the control system of sales offices of a large dealer network (more than 1000 points) for the sale of composite building materials was carried out.

Uncontrolled price variations on the part of dealers made it impossible to build a clear and effective strategy for promoting products on the Russian market.

Different pricing policies and lack of control made it difficult to properly position the brand in Russia and the CIS.

Solution and development

Development and launch of a custom monitoring and control system for dealerships selling products in the regions of presence.

Result

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