General data on E-commerce
We have generated an analytical report based on statistics obtained by us during the development of several projects in the field of e-commerce / E-commerce
It is important to take into account that this summary is not linked to any specific brands, since we show averaged statistical data from our own projects.
Data for 2020
Of 100% of incoming traffic to sites, the share of mobile users was 82%.
The percentage of traffic that converts into a deal is 19% of the total traffic of sites, where the share of mobile users is 78%, and 72% of mobile users return for purchases more than two times.
In 2020, there was a noticeable increase in traffic and load on Internet sites in connection with the COVID-19 pandemic (this is clearly noticeable in the period from February to July 2020), it is precisely because of the pandemic that the year has become more active in terms of online sales and e-commerce.
The overall growth in traffic on online trading platforms in 2020 increased by 42% compared to 2019.