Universal advertising campaign for the development of the federal franchise chain.
A universal advertising campaign developed specifically for the MegaGroup campaign and brands: Cinnabon, Auntie Anne`s, Hesburger, Godfathers Pizza, aimed at developing the franchise and attracting potential franchisees only from the actual regions of Russia to develop the company's federal network.
A feature of the advertising campaign is that it is not aimed at a wide audience, but works pointwise and only according to specified criteria, which allows you to convert better and more reliable messages into a company (leads) when taking into account a fixed advertising budget.
Tools and materials of the advertising campaign convey information directly to the target audience through detailed study of the statistical and business data of the customer company.
