The brand name was not disclosed due to the NDA.
The project carries out comprehensive work to build, control and manage brand reputation.
- 24/7 monitoring of negativity in the network.
- Development of software for automated tracking and control of the appearance of negativity in the network.
- Generating a pool of positive and neutral reviews / working out negative reviews.
- Development of external and internal resources of the company.
- Promotion of the company's product resources.
- Refinement of the company's websites in order to increase usability, improve design, thematic and semantic relevance.
- Formation of a positive brand and product image.
- Launching new products on the market, popularizing, advertising, forming an image.
- Launch and control of regional and federal advertising campaigns.
- Communication, reputation and advertising via social media.
- Scripting, implementation and integration of video content into advertising (viral promo videos, reviews, branded materials, gifs).
- Interaction with the target audience, increasing loyalty, organizing and launching a motivation system.
- Weekly network research in order to adjust advertising campaigns and reputation strategies (competitors, retail chains, audience growth, target audience, behavioral factor, etc.).