Promotion of car loan services for Forus Bank

A comprehensive advertising campaign was built on the basis of the bank's main website and a specially developed product resource.

Segmentation of the product by price range made it possible to launch several dozen advertising campaigns at once with individual offers for all representatives of the target audience.

An important feature of product promotion was targeting to the central and southern part of Russia - to the area of ​​presence of the bank's main target audience.

Result

• More than 100.000.000 ad views.
• Create a steady stream of targeted leads from potential customers.
• Actual growth in the number of car loans issued.
• Integration of all forms of feedback into CRM, developed specifically for the bank, connection of call tracking and prioritization of calls in the contact center of a financial organization.